Diageo, the UK-based beverage giant and owner of the Royal Challengers Bengaluru (RCB), has officially initiated the sale of one of the Indian Premier League’s most iconic franchises. In a formal disclosure to the Bombay Stock Exchange (BSE) dated November 5, 2025, the company announced a “Strategic Review of the Investment in Royal Challengers Sports Pvt Ltd (RCSPL),” the entity that owns and operates RCB in both the IPL and the Women’s Premier League (WPL). The sale process is expected to conclude by March 31, 2026, marking a significant shift in the ownership landscape of Indian cricket.
RCB’s Journey: From Fan Favorite to Financial Asset
RCB has long been one of the most followed and commercially successful franchises in the IPL. With a star-studded roster over the years—including legends like Virat Kohli and AB de Villiers—the team has built a loyal fan base and a strong brand identity. In 2025, RCB finally clinched its maiden IPL title, adding significant value to its market appeal.
Despite this success, Diageo has decided to divest its stake, citing a strategic realignment of its business priorities. The company views its cricket investments as non-core assets within its broader portfolio, which primarily focuses on alcoholic beverages through its Indian arm, United Spirits Ltd (USL).
Strategic Review: What It Means
The term “Strategic Review” used in Diageo’s filing is a corporate euphemism often signaling a sale, merger, or restructuring. In this case, it confirms that Diageo is actively seeking buyers for RCSPL, the holding company for RCB. The review encompasses both the men’s IPL team and the WPL counterpart, making it a dual-franchise offering that could attract significant investor interest.
The disclosure states:
“USL is initiating a strategic review of the investment in its wholly owned subsidiary, RCSPL. RCSPL’s business comprises ownership of the Royal Challengers Bengaluru (RCB) franchise team, which competes in the men’s Indian Premier League (IPL) and Women’s Premier League (WPL) cricket tournaments organized annually by the Board of Control for Cricket in India (BCCI).”
Estimated Valuation and Market Impact
Industry insiders estimate the valuation of RCB to be around $2 billion, especially after their championship win in IPL 2025. This makes RCB one of the most valuable franchises in the league, rivaling teams like Mumbai Indians and Chennai Super Kings.
The sale is likely to attract interest from private equity firms, conglomerates, and tech billionaires, all eager to tap into the booming cricket economy. With IPL media rights, sponsorships, and merchandise sales reaching record highs, owning a franchise is now seen as a lucrative long-term investment.
What’s Next for RCB Fans?
While the ownership may change, the team’s identity, players, and participation in IPL and WPL will remain intact. The BCCI has clear guidelines ensuring continuity in franchise operations during ownership transitions. Fans can expect the same level of competitiveness and entertainment from RCB, regardless of who takes over.
However, new ownership could bring changes in branding, management, and strategy, potentially reshaping the team’s future trajectory.
